A regional brand and a branding strategy for agricultural products originating in the Black Sea Basin and produced in a climate-smart way are under development by the AGREEN experts Featured

30 September 2020 News 1022 Views
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Expert from all partners’ organizations gathered today, on 29th of September 2020, to have their second expert meeting with the project "Cross Border Alliance for Climate-Smart and Green Agriculture in the Black Sea Basin” /AGREEN/, eMS code BSB-1135.

The meeting was held again online due to the impossibility of physically gathering due to the restrictions for travels across the partner countries. However, the expert group managed to lay down the foundations for the development of the first group of activities under the project. This first work package is entitled T1 “Cross-border networking for the development of a regional brand for climate-smart agricultural production in the Black Sea Region” and provides for expert analysis of the potential for uniform branding for organic/green agricultural products originating in the BSB region and identification of a stakeholder community of practice. The experts within the working group discussed the concept and research methodology for the conduction of a feasibility study of the state of art and potential of climate-smart agriculture in the BSB.  A set of templates of documents such as questionnaires, feedback forms, interviews, etc. for conducting the primary research and gathering the needed information, as well as the channels for reaching the target groups, were discussed.

Further, a series of local discussions of the findings will be organized in the partners’ countries to allow for practical implementation and innovative developments. Finally, based on the research and discussions, a common brand for climate-smart agricultural produce originating in the BSB for labelling and recognizing the sustainably-produced agricultural products and the respective branding strategy will be elaborated.

The project is implemented between 1.06.2020 and 30.11.2022 with the support of the ENI CBC Black Sea Basin Programme 2014-2020 and a budget of 799 279,60 Euro.