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Project “Communicating Ecological Responsibility in a Multicultural Environment: Communication Techniques for Mobilizing Youth Action on Climate Change”


Program: Youth in Action Programme – 3.2 Youth in the World: Cooperation with Other Countries of the World, DG EACEA

Contract No.:

Period of implementation:

October 2012 – September 2013

Project duration: 12 months
Total  value: 124 800 EUR, of which 99 840 grant amount

Coordinator: Dobruja Agrarian and Business School (Bulgaria)


Stowarzyszenie Edukacji Nieformalnej MERITUM (Poland)

Kenya Voluntary Development Association (Kenya)

Tanzania Youth Cultural Exchange Network (Tanzania)

Rural Women’s Network Nepal (Nepal)

CESIE (Italy)

Web-site of the project: www.climatechangediaries.com


This project tackled climate change and youth mobilization. It was an initiative of 5 organizations from 3 continents: 3 European NGOs (Bulgaria, Italy and Poland) 2 African NGOs (Kenya and Tanzania) and 1 South Asian NGO (Nepal).


The project`s main goal was to build youth leaders' capacity for developing, communicating and implementing initiatives that raise awareness and mobilize youth on global environmental challenges, as well as to reinforce international partnership and solidarity in climate change action among Asian, African and European youth.

Specific objectives

·         To raise awareness of climate change and climate justice;

·         Within its geographical scope, to build youth leaders' capacity to advocate climate solidarity and to develop youth leaders' skills for environmental activism, youth mobilization and culture-sensitive communication techniques, in particular through promoting the use of multimedia resources and interactive learning methods;

·         To develop youth leaders skills to implement interactive learning methods in youth work on climate change, to raise awareness and promote mobilization on climate change action;

·         To raise awareness of global climate solidarity and the EU’s climate change agenda, as well as on the several but common national and individual responsibilities in tackling climate change;

·         To promote the use of interactive communication, framing techniques and multimedia tools in youth action.


·         Training course for trainers and workshops on global climate change

·         People-to-people events, such as simulation games and youth-friendly awareness raising activities allowing youth leaders to work with local communities and get first-hand experience with international youth mobilization

·         Workshops to improve skills for using multimedia resources and interactive learning methods for meaningful youth work

·         Networks creation at transnational level within Youth Ngo’s, Educational Organizations and Young People from Europe, South Asia and Africa

·         Workshop “Development of a role-play activity “International climate change negotiations”

·         Video edited by young participants


·         2 online trainings and one online workshop which raised awareness and improved participants’ knowledge on the topic of climate change;

·         2 main big events in Nairobi, Kenya and in Dobrich, Bulgaria, where the participants were able to get acquainted with climate change policies and were encouraged not only to take action against it, but also to motivate fellow young people to take a stance;

·         6 Local Workshops on Film making and six Local Simulation Games, organized locally by each partner organization – which further raised awareness on the topic in the six partner countries – Bulgaria, Italy, Poland, Kenya, Tanzania and Nepal.


Additionally information about the project has been disseminated through local media, project website – www.climatechangediaries.com, social networks, such as the project’s Facebook group, the project’s Facebook page, the project’s YouTube channel.


During the 12 months of its realization the project involved over 400 youth multipliers, youth workers and interested parties. The activities directly involved 161 young people and 26 experts/trainers from 5 countries.


Through the implementation of the project the organizers have managed to foster people's civic responsibility and active citizenship and have laid the foundation of a climate-sensitive transnational network of youth organizations from Europe, Africa and Asia.